THE CORE 4
The 6-week hands-on program to fix exactly what is keeping your product business from getting more customers and more sales.
ARE YOU CONSTANTLY POSTING, LAUNCHING AND ADDING MORE PRODUCTS... BUT YOUR SALES STILL FEEL ALL OVER THE PLACE?
You know your products are sooo good. You have customers who love them, you've made sales, you've had those days where orders are coming in and you think, “OKAYYYYY... here we go. THIS is what I've been waiting for.” SUPER FUN!!
And then three days later, its been very quiet, and you're checking Shopify wondering where everybody went. NOT FUN!!
That inconsistency starts making you question everything. You start wondering if you need to post more, make more Reels, finally figure out TikTok, launch another collection, run a sale or redo your website for the 14th time because apparently changing the button from pink to black is going to save us all. 😂
So you keep trying more and more things.
You post an AI product picture (I know you do this lol), then you make a Reel, then you try the trending audio everyone else is using. You realize you haven't emailed your list in three weeks, so you quickly send something about “what's new.”
You panic…Sales still feel slow, so you start thinking about what else you could launch because historically, new products at least get people to pay attention for a minute.
And when THAT doesn't create the momentum you wanted, you start looking around.
You see another product brand blowing up on Instagram and wonder what they figured out that you haven't. You notice your arch nemesis competitor launch selling out and so you immediately start analyzing their products, their content, and you sigh in frustration….
You think to yourself “I KNOW my products are good... so why does this still feel so hard?”
Because that is the frustrating part!! Its not like you are sitting around twiddling your thumbs doing nothing. You're working your butt off!!
But you're still not seeing the kind of consistency you thought all of that effort would eventually create. BOOOOO!!!
And eventually you start wondering:
WHAT AM I ACTUALLY MISSING?
Because you are working WAY too hard for your business to still feel this unpredictable.
HERE'S THE TRUTH...
You didn't start a product brand because you dreamed of spending your life trying to crack the Instagram algorithm and post 10X a day!
You don't wake up excited to figure out hooks, trending audios, Meta ads, email click-through rates and whatever new thing social media has decided we all need to become experts in this week. 😂
You want real customers.
And not just random one-time customers who showed up because you marked something 50% off. UGH!
You want the kind of customers who genuinely WANT what you sell because the brand feels like it was made for them. They see your product and immediately understand why they want it. They remember your business. They shop from you on repeat. They tell their friends about you. They actually open your emails. AND they can’t wait to see what you are dropping next.
When you launch something, you want people already excited instead of feeling like every launch begins with you standing in the middle of the internet waving your arms screaming, “HELLOOOO, PLEASE LOOK OVER HERE I HAVE SOMETHING FOR YOUUUUU.” 😂
You want to create content without questioning every single word and second guessing every post. You want to stop feeling like each individual sale has to be manually hunted down by you.
And more than anything, you want to feel like you're building an actual REAL BRAND.
A business with a real customer base. A business people recognize. A business people remember. A business that has something bigger holding it together than whatever products happened to get uploaded to the website this month. A BUSINESS THAT MAKES YOU REAL MONEY!!
Because at the end of the day its not about going viral, BARF! Its about generating income so you can do the things you want to do in life. Like say…..retire your hubby to manage your shipping for you, or send your kids to the best private school in town, or go to the bahamas and stay in a fancy hotel and luxuriate on the beach while a hot waiter brings you another frozen margarita…(or is that just me lol)
YOU ALREADY KNOW YOU NEED TO MARKET YOUR BUSINESS. DUH!
This is where I think a lot of product business owners get stuck, because the problem isn't that you don't know you need to market.
You know.
Trust me, all the IG gurus remind you of this everyday 😂
You could find another 900 marketing ideas before lunch if you wanted to. You could post three times a day, email more often, start going Live, run ads, get on TikTok, create a VIP group, launch something every Friday and spend the rest of your waking hours creating content.
But if the CORE of your business isn't right, all you're doing is putting more effort into marketing something that still isn't clear enough.
If you don't know exactly WHO you're trying to attract, WHY she should care about your brand, WHAT you need to say to make her see herself in it and WHICH products make the most sense for that exact customer, sending more people to your business isn't going to magically solve it.
And THIS is what I see happening all the time.
Sales get slow, so you post more.
Engagement drops, so you make more Reels.
Revenue is down, so you run a sale.
Customers aren't coming back often enough, so you launch another collection.
Nothing underneath the business actually changes, which means a few weeks later you're right back in the same spot... except now you're more tired and you've added another 47 SKUs to your inventory. 😂 DANG IT!!
The real issue….you are trying to solve a foundational problem with marketing tactics.
And you cannot out-market a foundation that isn't working. PERIOD NEVER EVER.
THAT'S EXACTLY WHY I CREATED THE CORE 4.
Before we talk about scaling your business, putting more money into ads, building funnels or getting thousands of new eyeballs on your brand, I want to make sure the business we're sending all of those people INTO actually makes sense.
Because there are four pieces I believe every product business needs to have locked in if it wants to grow:
1️⃣ Your Customer
2️⃣ Your Brand
3️⃣ Your Messaging
4️⃣ Your Product.
When ANY of those pieces are off, you feel it EVERYWHERE.
Content becomes harder because you don't know exactly what to say. Your website doesn't convert the way it should because the messaging isn't speaking clearly enough to the right person. You add products Sally sue is selling hoping it will hit instead of knowing what belongs in your brand. Your marketing feels scattered because one day you're talking to one type of customer and the next day you're trying to attract somebody completely different.
Then you second-guess yourself because everything is all over the place.
The Core 4 is where we're going to fix that.
IMAGINE HOW DIFFERENT YOUR BUSINESS WOULD FEEL IF ALL FOUR PIECES ACTUALLY WORKED TOGETHER LIKE A SALES MACHINE.
Imagine knowing your customer far beyond, “She's a woman between 25 and 45 who likes shopping and coffee.”
Which... yes. Her and approximately 47 million other women meet this criteria. 😂
I'm talking about knowing her so well that when you sit down to create content, write an email, choose a product or make a decision about your brand, you're not guessing anymore.
You understand what she cares about, what she wants, what catches her attention, what makes her buy and why your brand fits into the life she wants.
Imagine having a brand with an actual point of view and personality she becomes obsessed with instead of just a logo, colors and products.
Imagine opening Instagram without staring at the big red publish button thinking, “Okay... what am I supposed to talk about today?”
Because when you truly understand your customer, you have SO much more to talk about than your products!!
Imagine going to market, opening a vendor website or seeing a product you love and being able to immediately recognize whether it actually belongs in YOUR business.
You stop thinking, “Oooh this is cute, I bet I can sell it,” and start thinking, “Does my customer want this? Does this strengthen the brand we're building? Does this make sense next to everything else?”
That is a completely different way of running a product business.
Your customer, brand, messaging and products all start pulling in the SAME direction.
And when that happens, you aren't constantly trying to convince random people to buy random products. THAT SHIZ ENDS.
And You're finally building a brand the RIGHT people actually want to buy from.
HI, I'M ALI DEE. 👋
I didn't learn this because I took a course about building product businesses lol. I learned it because I've spent more than a decade actually building them.
I've sold millions of dollars worth of products, my brands are sold through retailers across the globe, and I've gone from shipping orders out of my house to having employees, a warehouse, a showroom and businesses that grew far beyond anything I could have pictured when I started.
And after all these years, I can tell you something with absolute certainty:
The product is the easy part my friend.
There will always be another cute product. There will always be another vendor, another trend, another collection idea and another thing you could create or sell.
The real skill is knowing how to take those products and build a brand around them that people actually notice, want and buy from.
I've watched way too many incredible product business owners spend years assuming the answer is another product, another launch or another marketing strategy when what is actually holding them back is everything sitting underneath those things.
That is why I created The Core 4.
MY GOAL FOR THE CORE 4 IS TO GET YOU OUT OF GUESSING MODE.
I do not want you leaving this program with 126 videos you watched at 1.5x speed, six pages of notes and a bunch of things you swear you're going to go back and implement later. 😂
We're actually doing the work together.
Over six weeks, we're going through the four foundational pieces of your business and getting them aligned so the decisions you're making about your marketing, products and growth finally make sense.
HERE'S WHAT WE'RE WORKING ON:
CORE 1: HER WORLD
We're getting painfully clear on WHO you are actually building this business for, and I promise we are not spending an hour creating a customer avatar named Jessica who is 34, drinks Starbucks and shops at Target. 😂
I want you to understand your customer at a level that actually helps you SELL to her.
What does buying your product allow her to feel, show, become, solve or experience?
Because when you really understand HER WORLD, your content gets easier, your product decisions make more sense, your messaging gets stronger and your entire brand becomes more focused.
CORE 2: BRAND CODE
Next, we're getting clear on what YOUR brand stands for and why somebody should remember it.
Because “cute products at affordable prices” is not a brand strategy, and neither is having a pretty logo and three colors saved in Canva. 😂
We're going deeper into the actual CODE behind your brand.
We are creating a brand that gives the right customer that immediate feeling of:
“Ohhhh. These are my people.”
CORE 3: MIRROR MESSAGING
This is where we're going to stop talking AT your customer and start creating messaging that makes her feel like you're inside her head.
Most product businesses spend almost all of their marketing talking about the product itself: the material, the size, the colors, the features and, of course, the fact that IT'S NEW. 😂
But your customer spends most of her day thinking about herself.
So we're going to learn how to connect what YOU sell to what SHE already cares about.
That's what I call Mirror Messaging.
Instead of simply seeing your product, she sees herself in it like you are holding up a mirror!!
And that is when your content starts doing more than checking a box that you posted on Instagram. It starts creating desire and demand!!
CORE 4: THE NO-BRAINER PRODUCT
Finally, we're getting your products aligned with the customer and brand you're building.
Because more products do not automatically equal more sales.
We're going to look at what makes sense for YOUR customer, what belongs inside YOUR brand and how to stop relying on constant newness as your main sales strategy.
Your product assortment should make your brand stronger, not make it more confusing.
HERE'S EXACTLY WHAT YOU GET INSIDE THE CORE 4:
You'll get the Core 4 Training portal covering Her World, Brand Code, Mirror Messaging and The No-Brainer Product.
You'll also get three live coaching calls with me, where we take what you're learning and apply it to your actual business. Bring your questions, your products, your website, your messaging and the thing you've been staring at for two weeks thinking, “Ali, I genuinely have no clue what I'm supposed to do with this.” 😂
This is a six-week implementation experience because “knowing this stuff” and actually implementing it into your business are two very different things. I don't want you collecting more information. I want you USING it.
You'll also have access to the private Core 4 community where you can share homework, stay accountable and work alongside other product business owners who are fixing these exact same pieces.
THIS IS FOR YOU IF...
The Core 4 is for you if you KNOW your products are good, but the sales you're seeing don't match the amount of work you're putting into the business.
It's for you if you've been scrolling tiktok and IG at midnight looking for the answer because you know something isn't clicking, but you haven't been able to identify exactly what needs to change.
It's for you if you have no strategy for your content and it feels random, your customer still hasn’t found you, and you're scared narrowing down will cost you sales..
It's especially for you if you're realizing that launching more products or running sales has become your solution to almost everything.
You don't need another random strategy piled on top of all of this.
You need to the foundation everything else is being built on.
THIS IS NOT FOR YOU IF...
If you're looking for 100 Reel hooks, the newest algorithm hack or someone to tell you that the solution is posting seven times a day, this isn't that.
If you would rather keep adding products than look at why the products you already have aren't selling enough, this probably isn't the program you're looking for either.
And if you want to watch the trainings, take some notes and then disappear back into your business without changing anything...
I love you, but save your money. 😂
The Core 4 is for business owners who are ready to look at what's actually happening inside their business, fix the gaps and build the foundation required for the business they say they want.
BECAUSE SIX MONTHS FROM NOW...
I don't want you looking up and realizing another six months passed while you were still doing the exact same cycle.
Posting more when sales get slow. Launching something new when it feels slow. Discounting because you need quick sales. Buying more inventory because surely the next product will be the one. Watching another training because you're convinced there is still one strategy you haven't learned yet.
And after all of that, you're still wondering why your business isn't growing the way you KNOW it could.
Six months is going to pass either way.
Don't spend another six months trying to post your way out of a foundation problem.
Get the core foundation right.
Then build your BIG empire on top of it!!!!
JOIN THE CORE 4
Six weeks to get the four foundational pieces of your product business working together instead of constantly fighting against each other.
If we were to do this work privately together it would be a $5K investment, but I want more women to have access to my expertise $1,497
WHAT OTHER PRODUCT BUSINESS OWNERS ARE SAYING
OUR CORE 4 SCHEDULE:
September 14 — Core 4 Kick Off Call
11:00–11:30 AM CDT
September 23 — Coaching Call #1
10:45–11:45 AM CDT
October 7 — Coaching Call #2
10:45–11:45 AM CDT
October 21 — Coaching Call #3
10:45–11:45 AM CDT
YOU DON'T NEED ANOTHER PRODUCT!
You don't need another random marketing tactic or another six months spent trying to out-post every other brand on Instagram.
You need a business that makes the right customer land on your page, see what you're doing and immediately think:
“THIS IS FOR ME.”
That's what we're building inside The Core 4.
Frequently Asked Questions
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Not at all. This isn't Business 101, and honestly, I've seen businesses with years of sales, thousands of customers and a whole lot of inventory still have major gaps in these four areas.
The longer you're in business, the easier it actually becomes to pile strategies, products and marketing on top of foundational decisions you never fully made in the first place.
The Core 4 is about making sure the business you're trying to scale is actually built on something solid.
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Absolutely. In fact, I would LOVE for you to get this right now instead of spending the next three years making a bunch of random decisions and then having to undo them later. 😂
You don't need massive sales to benefit from this. You need a real product business and a willingness to do the work.
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Then this work becomes even more important.
The more products you sell, the easier it is for your business to become a collection of random things instead of one cohesive brand that a specific customer understands and wants to be part of.
We're going to work on getting your customer, brand, messaging and products pulling in the same direction.
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Getting followers is not the goal. But it will be the by product of this program.
BUT IMPORTANT: I would take 2,000 people who understand your brand, want what you sell and actually BUY from you over 20,000 random people standing around watching you every single time. 😂
We're building buyers, not collecting random internet spectators.
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NO, and that is very intentional.
I could dump 47 trainings into a portal and tell you good luck, but that's not what I wanted The Core 4 to be.
This is a six-week intensive because I want you learning, implementing, getting coached and making actual changes while we're together.
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If your sales are inconsistent, you wake up wondering what to post every day, you don't know exactly who your customer is, you struggle to explain what makes your brand different, or you depend heavily on new products, discounts and launches every time you need to create sales... there is a gap somewhere in these four foundational areas.
The same is true if you're getting attention without enough customers, website traffic without enough orders or followers without enough people actually buying.
And that's exactly what we're going to find and fix.