THE CORE 4
A 6-week hands-on intensive to build a customer base that buys on repeat.
WHAT IS THE CORE 4?
A 6-week hands-on intensive to build a customer base that buys on repeat.
You don’t need to post 10 times a day.
You don’t need to chase every new viral trend.
You don’t need to keep throwing random shit at the wall hoping THIS is finally the thing that gets you more customers.
You need to get the CORE of your business right.
Because here’s what I know after more than a decade of building my own multi-million dollar product business...
More customers = more orders.
More orders = more sales.
More sales = more money in the bank.
And more money in the bank gives you the FREEDOM to actually build the life you wanted when you started this freaking business in the first place.
That’s the goal.
And there are 4 things I believe you absolutely HAVE to get right if you want to build a customer base that knows you, wants what you sell and comes back to buy again and again.
I call them...
THE CORE 4
And for 6 weeks, I’m going to help you actually DO THE WORK to get yours dialed the freak in.
YOU DON’T NEED A MASSIVE AUDIENCE...
You need to get better at turning your current audience into REPEAT BUYERS.
Because getting someone to buy from you once is great.
But a successful product business isn’t built by starting from zero every freaking day trying to find another person to buy something.
You want customers who come back.
Customers who check your new arrivals.
Customers who open your emails.
Customers who get excited when you launch something.
Customers who tell their friends about you.
Customers who think of YOU when they want what you sell.
That’s when things start to change.
Because you’re not constantly wondering...
“Where the heck is my next sale going to come from?”
You’ve built a BUSINESS people actually want to keep buying from.
And THAT requires more than a good Instagram post.
THERE ARE 4 THINGS SITTING AT THE CORE OF IT ALL.
After years of building my own brand, selling millions of dollars in physical products and working with other product-based business owners, I keep coming back to the same four things.
YOUR CUSTOMER.
Do you actually understand her?
Not “she’s 35, married, has two kids and likes Starbucks.”
I mean...do you understand her WORLD?
What she wants. What she cares about. What she identifies with. What she spends money on. What makes her feel like, “OMG, this brand GETS ME.”
YOUR BRAND.
If I took your logo off your website, your products and your Instagram...
Would I know it was YOU?
Or could it belong to 47 other businesses that sell the same thing?
YOUR MESSAGING.
Are you just telling people what you sell?
Or are you talking about it in a way that makes your customer stop and think...
“HOLY SHIZAROO. SHE IS TALKING TO ME.”
YOUR PRODUCTS.
Are you creating products because YOU like them?
Or are you creating things that make sense for your brand AND make your customer think...
“OMG. I HAVE TO HAVE THAT.”
Your customer.
Your brand.
Your messaging.
Your products.
THAT’S YOUR CORE 4.
And when those four things are clear and working together, you have something you can actually BUILD on.
INTRODUCING THE CORE 4
This is my brand-new 6-week hands-on intensive for product-based business owners who are ready to stop winging the most important parts of their business and actually get the Core 4 RIGHT.
And I want to be really clear about something...
This is NOT me dropping 47 trainings into a portal and saying:
GOOD LUCK GIRL!!! SEE YA LATER! 😂
We are going to actually DO THE WORK.
I’m going to teach you the HOW behind each piece.
You’re going to apply it to your business.
You’re going to have homework.
You’re going to identify where you’re stuck.
And then you’re going to have opportunities to bring those questions directly to me so I can help you work through them.
Because knowing this stuff and actually knowing how to apply it to YOUR business are two completely different things.
HERE’S WHAT WE’RE GOING TO WORK ON:
HER WORLD
This is where we get REALLY freaking clear on who you’re building this business for.
Not some generic customer avatar you filled out three years ago and never looked at again.
We’re getting into HER WORLD so you understand what she wants, what she values, what she connects with and what makes her choose one brand over another.
Because your business was never supposed to be built around YOU.
It’s built around HER.
BRAND CODE
What does your brand actually stand for?
What does it look like?
What does it sound like?
What belongs in it?
What DOESN’T belong in it?
What makes someone recognize you before they ever see your logo?
We’re going to nail down your Brand Code so you can stop changing directions every five freaking minutes and start building something people actually remember.
MIRROR MESSAGING
Your customer is the main character.
And your messaging needs to make her SEE HERSELF.
We’re going to work on how you talk about your business and your products so you stop just explaining what you sell and start creating actual connection and desire.
I want your customer reading your content and thinking...
“OMG. THAT’S ME.”
Because when she feels seen, she pays attention.
NO-BRAINER PRODUCT
A good product and a product people HAVE TO HAVE are not the same freaking thing.
We’re going to look at what you’re selling through the lens of your customer AND your brand so you can create products that make sense coming from YOU and make HER think...
“ADD TO CART.”
Because we are done creating products, launching them and crossing our fingers hoping people buy them.
AND YOU’RE NOT DOING THIS ALONE.
Along with all 4 Core 4 trainings, you’ll also get:
3 LIVE COACHING CALLS WITH ME
Before each call, you’ll submit your questions around the work we’re doing so we can actually use our time to get into YOUR business.
No random questions.
No sitting on Zoom for two hours wondering if we’ll ever get to your problem.
I want you to identify where you’re stuck so I can look at it, coach you through it and help you MOVE.
THE PRIVATE CORE 4 COMMUNITY
This is where you’ll have your homework, accountability, connection and your Core 4 sisters doing the work right alongside you.
This is NOT additional coaching access to me.
It’s your space to mastermind, share, connect and make sure you don’t get left behind while we’re doing this work.
WHAT I ACTUALLY WANT FOR YOU...
I want you to stop questioning every freaking decision you make.
I want you to know who your customer is.
I want you to know what your brand stands for.
I want you to know what products belong in your business.
I want you to know how to talk about those products so people actually WANT them.
I want you to stop looking at everybody else wondering what they're doing that you should copy.
I want you to start trusting yourself because you actually understand the BUSINESS you’re building.
Because THIS is the work.
And once you understand how to do this in your own business...
IT’S OFF TO THE FREAKING RACES.
WHY LISTEN TO ME?
I didn’t learn this in a textbook.
I started my product business shipping orders out of my living room.
Since then, I’ve built a multi-million dollar product brand carried by major retailers including Boot Barn, Buc-ee’s, Buckle and Cavender’s, along with thousands of retailers across the country.
And I didn’t do that because I had the biggest following.
I didn’t do it because I cracked some viral algorithm.
I learned how to get REALLY freaking good at the actual skills it takes to build a product business people want to buy from.
And now I want to help you do the same.
LET’S TALK INVESTMENT.
If you wanted to work with me privately to do this kind of work one-on-one, this would be a $5,000 private coaching engagement.
But I wanted to create The Core 4 as a small-group experience so I could get my eyes on your business, coach you through the work and give you the frameworks WITHOUT requiring a $5,000 investment.
The regular investment for The Core 4 is:
$1,497
BUT...
Because this is the VERY FIRST group going through The Core 4 with me, you can join at the:
FOUNDING PRESALE PRICE OF $997
or
2 PAYMENTS OF $597
through August 25th.
After August 25th, The Core 4 goes to $1,497 or 2 payments of $797.
AND IF YOU MOVE FAST...
Join The Core 4 by Sunday night (AUG 23) and I’m also giving you a:
PRIVATE 30-MINUTE KICKOFF CALL WITH ME — FREE
($497 VALUE)
Before we even begin, it’s going to be just you + me getting a super close look at exactly where your business is RIGHT NOW.
We’ll identify the biggest gaps I see in your Core 4 and get clear on what I want YOU focusing on during our six weeks together.
So when September 14th rolls around...
You’re not coming in wondering where to start.
WE ALREADY KNOW.
And we’re going to get these calls done ASAP!
This bonus disappears Sunday (8/23) night.
WE START SEPTEMBER 14TH!
Six weeks.
Four core areas.
Three live coaching calls.
One goal:
Get the CORE of your business right so you can build a customer base that buys on repeat.
Because you didn’t start this business so you could spend your entire life feeding the Instagram machine.
You started it because you wanted MORE.
More customers.
More sales.
More money.
More choices.
More freaking FREEDOM.
But you’ve gotta get really good at the customer part before you get to the margarita-on-a-fancy-beach part. 😂
CUSTOMERS → SALES → MONEY → FREEDOM.
Let’s get your Core 4 right and BUILD THE FREAKING BUSINESS.